Our Story Chicago Town

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Wanna know more about your favourite pizza? Here's a slice of our history

The heart of the chicago pizza scene, picture of the chicago main street
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The heart of the Chicago pizza scene

The story behind our story started way back in ‘43. Some genius from downtown Chicago raised crusts higher, made the first Deep Dish pizza, and made history.

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Our love of pizza just got deeper, picture of old chicago town pizza packaging on an american flag background
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Our love for pizza just got deeeper

One taste of this delicious pizza, and our American founding fathers were inspired. They launched Chicago Deep Pan Pizza and became the number 1 pizza brand in America. In ‘92, the recipe launched in the UK under the now famous Chicago Town brand. The Chicago Town Deep Dish was big on taste, toppings and demand.

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Built fropm the base up - close up picture of a tomato stuffed crust pizza
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Built from the base up

Deep Dish helped our business double in the nineties. And people couldn’t get enough of us. We grew our base from a team of 100, to the UK’s biggest frozen pizza brand today, dishing up 850,000 deliciously cheesy pizzas every day!

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We're big on fluffy, crunchy crusts, close up picture of a deep dish crust
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In crust we trust

As tastes evolved, and families grew, so did our range. Always thinking outside the pizza box, we brought in Tiger Bread crust, even more toppings and stuffed our unique rising Takeaway dough with squishy signature sauce, cheese, cheese and more cheese!

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Welcome to pizza heaven my friend, close up picture of a pepperoni pizza
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Welcome to pizza heaven my friend

Sure things have changed, but we still make our pizzas the only way we know. From the base up. And we still go back to Chicago all the time – to make sure we’re true to our roots, and keep our ears to the ground for the next slice of inspiration.

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