Our Story Chicago Town
Wanna know more about your favourite pizza? Here's a slice of our history
The heart of the Chicago pizza scene
The story behind our story started way back in ‘43. Some genius from downtown Chicago raised crusts higher, made the first Deep Dish pizza, and made history.
Our love for pizza just got deeeper
One taste of this delicious pizza, and our American founding fathers were inspired. They launched Chicago Deep Pan Pizza and became the number 1 pizza brand in America. In ‘92, the recipe launched in the UK under the now famous Chicago Town brand. The Chicago Town Deep Dish was big on taste, toppings and demand.
Built from the base up
Deep Dish helped our business double in the nineties. And people couldn’t get enough of us. We grew our base from a team of 100, to the UK’s biggest frozen pizza brand today, dishing up 850,000 deliciously cheesy pizzas every day!
In crust we trust
As tastes evolved, and families grew, so did our range. Always thinking outside the pizza box, we brought in Tiger Bread crust, even more toppings and stuffed our unique rising Takeaway dough with squishy signature sauce, cheese, cheese and more cheese!
Welcome to pizza heaven my friend
Sure things have changed, but we still make our pizzas the only way we know. From the base up. And we still go back to Chicago all the time – to make sure we’re true to our roots, and keep our ears to the ground for the next slice of inspiration.